Over the past 16 years, Jay has built and managed ecommerce brands of all sizes -- both in-house and at agencies. Prior to joining Nogin, he was Senior Vice President of Marketing & Strategy at Leaf Group, a diversified digital media and ecommerce company reaching over 60MM people per month and generating over $200MM in annual revenue. During his time at Leaf Group, Jay oversaw branding, performance marketing, merchandising, creative, consumer insights, and strategic planning initiatives for its portfolio of brands including Society6, Saatchi Art, Well+Good, and Hunker.

Previously, Jay has driven direct-to-consumer efforts for brands like Disney, Levi's, Whole Foods, Kenneth Cole, Athleta, Starbucks, Ulta, Puma, EILEEN FISHER, and Bose and built omni-channel strategies and campaigns that focused on capturing and leveraging first-party data in order to scale personalized customer journeys.

After Jay earned his degree in Government from Harvard, he was a professional cyclist -- racing internationally for what is now the Education First-EasyPost Professional Cycling Team as well as for the US National Team.