Building a successful e-commerce site requires more than just great products. To attract customers and keep them engaged long enough to make a purchase, your site also needs:
- High-quality visuals that highlight the best aspects of your products.
- Copy that emphasizes your brand’s unique strengths.
- A fast, responsive site that keeps visitors engaged.
Page load speed is one of the most important factors in driving conversions, improving SEO, and boosting customer engagement. A slow-loading site can drive customers away, leading to higher bounce rates and lost sales.
The data makes this clear. The BBC reported that for every additional second their site took to load, they lost 10% of their total users. Research also shows that if a page takes more than three seconds to load, bounce rates can jump from 9% to 38%. Adding features to your site without careful optimization can significantly slow down your load time and negatively impact your SEO performance.
With Nogin Edge Delivery, you can achieve fast load times that captivate customers from the moment they arrive. Direct-to-Consumer (D2C) brands rely on this service to enhance browsing experiences through intelligent smart caching, image optimization, and dynamic content acceleration. Best of all, it’s complimentary for Nogin customers, allowing you to enhance your e-commerce site without additional costs.
Why D2C Brands Choose Nogin Edge Delivery
Global Edge Delivery
Nogin Edge Delivery leverages data centers in over 300 cities worldwide and connects to 13,000 networks, including all major ISPs, cloud providers, and enterprises. By positioning servers closer to your audience, we minimize latency, which is the delay before data transfers when a user interacts with your site (like clicking “add to cart”). This reduces wait times and accelerates content delivery, giving customers a faster, smoother experience.
The outcome? Up to 60% faster page load times, improving the overall user experience and giving your brand a competitive advantage. With Nogin Edge Delivery, you ensure your site operates efficiently, no matter where your customers are located.
Intelligent Smart Caching
Our intelligent smart caching technology ensures that your site operates at peak speed without sacrificing functionality. By analyzing user interactions and content patterns, we can identify which elements to cache for faster retrieval and delivery, even during periods of high traffic.
Additionally, this caching technology works seamlessly with load balancing and content compression techniques, ensuring your site’s performance remains fast and reliable. Nogin Edge Delivery constantly refines its caching strategies to keep your site optimized for speed, regardless of location or device.
Image Optimization
Nogin Edge Delivery’s AI-driven image optimization adapts images to each user’s device and network, adjusting the resolution and file size for optimal load speeds. Mobile users receive smaller, faster-loading images, while desktop users benefit from high-resolution visuals. This ensures visually appealing content for every visitor without compromising speed or quality.
Dynamic Content Acceleration
Beyond aesthetics, Nogin Edge Delivery optimizes your site’s interactive elements, ensuring fast performance for features like live chat, personalized recommendations, and real-time inventory updates. By processing dynamic content closer to the user, latency is reduced, leading to faster load times for these key elements.
Complimentary for Nogin Clients
Many high-performance CDNs require significant upfront investment and ongoing maintenance costs. At Nogin, we prioritize providing solutions that help grow your business. That’s why Nogin Edge Delivery is included at no additional cost for all our clients
With Nogin’s advanced CDN technology, your entire site—from product images to checkout—loads quickly and efficiently, keeping customers engaged and increasing the likelihood of completed purchases.
Boost Your E-Commerce Performance with Nogin
Nogin Edge Delivery helps ensure that more customers find your site, stay engaged, and convert into buyers. You’ll also benefit from Nogin’s Commerce-as-a-Service platform, providing the technology, talent, and tactics needed to supercharge your D2C business.
Get in touch for a free consultation to learn how Nogin can help you achieve your e-commerce goals.
