Kenneth Cole
October 13, 2022 |
Kenneth Cole, a contemporary fashion brand for men and women, needed to upgrade to an enterprise platform with superior merchandising and marketing capabilities. They wanted to create a more engaging online shopping experience, and sales funnel to convert more visitors with higher average order values.
The results were a 29% increase in conversion rates and 27% increase in GMV YTD 2022 (YoY) due to Nogin’s replatform and management of their performance and retention marketing.