ModCloth Sees Strong Improvements in Results After Transition to Nogin’s Intelligent Commerce Platform

Nogin & ModCloth

Indie apparel brand’s performance bolstered by cost savings, lower shipping costs and enhanced data-driven promotions.

Just six months after switching to Nogin’s leading Commerce-as-a-Service (CaaS) platform, indie apparel brand ModCloth is registering significant improvements in its overall operations. Additionally, the brand is gearing up for a robust holiday season with limited-time, sitewide savings in advance of Black Friday and Cyber Monday.

Mary Jimenez, CEO of the digitally native retailer of women’s fashions and accessories, said the switch to Nogin’s Intelligence Commerce platform has allowed the brand to leverage intelligent algorithms and smart promotions to provide an immediate competitive advantage in a number of areas. Among other things, the switch has provided significant cost savings and increased sales performance. Noting that ModCloth has cut expenses by approximately $17 million in the last six months, Jimenez added that the brand is geared to provide even more products and promotions to its loyal customer base.

“We couldn’t be happier with the improvements we’ve seen in our overall business and our bottom line too,” said Jimenez. Since its founding in 2002, ModCloth has been dedicated to serving a full spectrum of women by celebrating their stories and offering an inclusive range of sizes of unique, vintage-inspired fashion. 

“Nogin’s Commerce-as-a-Service (CaaS) approach has been a game changer for ModCloth,” Jimenez continued. “Their advanced data-driven analytics have helped drive down our costs, retain our loyal customer base, and cultivate new fans. We no longer have to manage a vast network of vendors and can focus our efforts on what makes our brand so special to so many. Our relationship with Nogin has resulted in significant growth gains, especially in light of the world-wide issues during Covid scarcity.”

As an example, sales thus far from ModCloth’s 2021 Gift Guide are already running 9% above 2020 levels. Curated by ModCloth employees, the “Very Merry ModCloth Holiday Gift Guide” features gifts under $30, ‘purr-fect’ presents for pet lovers and the brand’s most over-the-top holiday shop ever.  Jimenez noted that in addition to the robust holiday product assortment, “our strides in sales have been aided by strong gains in social media activity through increased efficiency and better deployment of online marketing tools.” 

Nogin has provided Intelligent Commerce Solutions to major brands such as Honeywell, Hurley, Bebe, Lululemon, and, most recently, Kenneth Cole, Frye, Justice and Charming Charlie.

“We are thrilled that Nogin’s Commerce-as-a-Service (CaaS) platform has freed ModCloth to do what it does best. It is incredibly rewarding to be able to deliver such significant savings and help the brand focus on delivering great products to its community of passionate consumers,” said Nogin CEO Jan-Christopher Nugent. “With our help, ModCloth can stay true to its core values that champion female empowerment and inclusivity.” 

Efforts to Match Amazon Can Be a Form of ‘Stockholm Syndrome’ for Retailers and Brands

ecommerce stockholm syndrome img

Rapidly evolving Commerce as a Service (CaaS) model can give mid-tier operators in the fashion, CPG, beauty, health, and wellness industries a better way to keep pace with big retail and drive predictable profitability, advises tech veteran Jan-Christopher Nugent.

Too many retailers and brands suffer from “Amazon Stockholm Syndrome” — the unquestioning effort to compete with the world’s most dominant ecommerce company on its own asymmetrical terms, writes Jan-Christopher Nugent, CEO of Nogin, in an opinion piece for multichannelmerchant.com.

“If the Stockholm Syndrome theory were correct, you’d expect to see long-enduring captives parroting the propaganda of their captors and engaging in behavior that was not in their long-term interest,” Nugent writes. “This is exactly what we see.”

Indeed, companies routinely give up sizable chunks of their margins by trying in vain to play Amazon’s game, he contends. “While a healthy brand’s average discount should be no higher than 26%, we routinely see brands with average discounts of 50% once you factor in shipping and return costs,” Nugent writes.

In the Oct. 11 piece (“How to Snap Out of Amazon ‘Stockholm Syndrome‘”), the ecommerce sector veteran describes Amazon’s success in training consumers to expect free (or seemingly so) shipping and nearly instantaneous delivery. Amazon has also been able to drop prices and force competitors to cut their margins.

While going head-to-head with Amazon may be viable for a tiny number of true giants, for others the rapidly evolving commerce-as-a-service (CaaS) model creates new possibilities, Nugent writes. “In the CaaS model, specialty firms create, maintain and operate ecommerce stores on behalf of retailers and brands. These platforms can deliver superior ecommerce and increase sales, profits and conversion rates using advanced algorithms, data-driven intelligent promotions and discounts, and cloud-based R&D upgrades.”

But before retailers or brands can take full advantage of these gains, they may need to face some captor-induced fears. That could include reconsidering whether there’s truly only one way to please the customer, Nugent notes, and being open to using tech and analytics to win back the respect they have given away by selling at a loss.

For example, CaaS methodologies can reveal which customers are loyal enough to buy even without receiving free shipping, notes the executive, whose firm has delivered CaaS for such major brands as Kenneth Cole, Honeywell, Hurley, Bebe, Lululemon, True Religion, Yeezy and Charming Charlie.

Generally, the mid-tier “is where CaaS has capabilities and services that bolster competitiveness, including higher-order AI and predictive analytics,” Nugent explains. By running intelligent algorithms and multivariate tests, CaaS providers can ferret out which customers will balk at the removal of shipping, delivery and price giveaways, and which ones will keep shopping and stay loyal.

“When CaaS technology is carefully applied across an entire ecommerce store, intelligent segmentation can result in a drop in the average discount from 50% to 25%, or even as low as 4.5%-6% in some cases,” he writes. “Most importantly, it can also help bring you to a cash-neutral position when it comes to returns … That’s what it takes to keep pace with big retail, drive predictable profitability—and snap out of the Amazon trance.”

The full column is available at:
https://multichannelmerchant.com/ecommerce/how-to-snap-out-of-amazon-stockholm-syndrome/

NEWS | Junk Food Clothing switch to Nogin

Nogin and Junk Food Clothing

Junk Food Clothing On Target to Triple Its Online Sales With Switch to Nogin

The premium t-shirt and apparel company, known to adorn celebrities around the world, wanted

lower costs, higher sales and better analytics; Nogin is delivering all that and more.

Junk Food Clothing, the premium apparel company that has become a celebrity favorite with its pop culture designs ranging from entertainment icons to professional sports leagues and popular music acts, is reaping strong benefits after connecting  with another industry leader for its online e-commerce platform: Nogin.

Junk Food moved to Nogin’s Commerce-as-a-Service (CaaS) platform in the fourth quarter of 2020, enabling it to deliver best-in-class e-commerce to its clientele, as well as increase sales, profits and conversion rates, and execute R&D upgrades in real-time.

And the pairing began paying off immediately, according to Bill Hutchison, CEO for Hybrid Apparel, which owns the Junk Food brand. “We are on target to triple our Junk Food e-commerce business during our first year with Nogin. Along the way, we’ve seen cost-savings in third-party vendors needed to drive our revenue growth due to the external partnerships and relationships Nogin has in the space.”

Hutchison said it’s been about more than just increased sales. “The analytical data Nogin has shared with us has also allowed us to make informative and strategic decisions to capture revenue while also growing awareness for the Junk Food brand to a new set of customers we’re continuously bringing to our site,” he noted.

Under the agreement, Tustin, Calif.-based Nogin is handling all aspects of Junk Food’s e-commerce operations, ramping up the manufacturer’s online performance with its Intelligent Commerce software, AI-driven marketing capabilities and high-touch digital services.

“We’re able to offer a turn-key solution for companies like Junk Food that combines all the elements they need to be more effective selling online,” said Geoffrey Van Haeren, president of Nogin. “Just as Amazon Web Services was revolutionary for on-demand cloud-hosting, the Nogin technology platform is a game-changer in e-commerce.” Other Nogin users include such major brands as Kenneth Cole, Honeywell, Hurley, Bebe, Lululemon, True Religion, Yeezy and Charming Charlie.

“Prior to partnering with Nogin, we had an in-house start-up digital business while only using an external digital marketing agency,” Hutchison explained. “The switch to Nogin has given us a best-of-class digital platform, allowing us the quickest solution to grow our digital footprint and capture more revenue faster.”

About Junk Food Clothing Junk Food came onto the scene in 1998, creating and forever changing the premium T-shirt market. Carried in thousands of top stores throughout the world, Junk Food is a celebrity favorite, featured weekly on numerous style icons in major media. Junk Food has signature soft fabrics and trend-leading fits that also include unique treatments that make each piece one-of-a-kind. Also a licensing powerhouse, Junk Food has rights to hundreds of major pop-culture licenses, including numerous sports leagues, artists and bands. www.junkfoodclothing.com

NEWS | Kenneth Cole Re-Platforms to Nogin Intelligent Commerce

Kenneth Cole Joins Nogin

Iconic global brand leverages Nogin’s innovative Commerce-as-a-Service technology platform to optimize online store performance, add AI and decrease costs. Move reflects Nogin’s strong track record with brands in fashion, CPG, beauty, health and wellness.

Kenneth Cole has moved its online store to Nogin’s Commerce-as-a-Service (CaaS) platform, enabling the iconic brand to deliver best-in-class ecommerce to its valued customers, as well as increase sales, profits and conversion rates, and execute R&D upgrades in real-time.

“Like so many other brands, Kenneth Cole was caught between extremely expensive and inflexible legacy enterprise software on the one hand, and inadequate, lower-end SMB platforms on the other,” said Jan-Christopher Nugent, CEO of Tustin-based Nogin. “Intelligent Commerce provides a long-term delivery model that will help Kenneth Cole profitably keep pace with Big Retail.”

The global brand is leveraging Nogin’s cloud services and experts layered on top of the Intelligent Commerce Platform, allowing Kenneth Cole to scale with demand generated by a platform that is always learning and optimizing. 

From a business standpoint, Nogin’s Intelligent Commerce software, people and process can translate into benefits such as reduced free shipping and fulfillment costs, more efficient media spend,  higher conversion rates, stronger gross margin, and more.

“Just as Amazon Web Services was revolutionary for on-demand cloud-hosting, the Nogin platform is a game-changer in ecommerce,” said  Nugent, who notes that Nogin has also delivered Commerce as a Service for such major brands as Honeywell, Hurley, Bebe, Lululemon, True Religion, Yeezy and Charming Charlie.

NEWS | Silipint Shifts Online Store to Nogin Intelligent Commerce

Nogin SiliPint

Fast-growing maker of 100 percent-silicone tableware and other products leverages Nogin’s innovative Commerce-as-a-Service approach to optimize online store performance, add AI and decrease costs.

Silipint, the Bend, Oregon-based maker of silicone drinkware, tableware and other products, has moved its online store to Nogin’s Commerce-as-a-Service (CaaS) platform. The shift will enable the fast-growing CPG brand to deliver best-in-class ecommerce to its clientele, as well as increase sales, profits and conversion rates, and execute R&D upgrades in real-time.

Rick Fredland, Founder and CEO of Silipint, which is known for its unbreakable, safe and eco-friendly products, said the company turned to Nogin after a disappointing trial run with a lower-end SMB ecommerce platform. “In working with Nogin, we’re gaining access to leading-edge AI, predictive analytics and R&D that will give our customers a superior ecommerce experience.”

Under the agreement, Tustin-based Nogin will handle all aspects of Silipint’s ecommerce operations, ramping up the manufacturer’s online performance with its Intelligent Commerce software, AI-driven marketing capabilities and high-touch digital services.

 “Leveraging our cloud services and experts, layered on top of the Intelligent Commerce Platform, allows Silipint to scale with demand generated by a platform that is always learning and optimizing,” said Jan-Christopher Nugent, CEO of Nogin.

From a business standpoint, Nogin’s Intelligent Commerce software, people and process can translate into benefits such as reduced free shipping and fulfillment costs, more efficient media spend, higher conversion rates, stronger gross margin, and more.

“Just as Amazon Web Services was revolutionary for on-demand cloud-hosting, the Nogin platform is a game-changer in ecommerce,” said Nugent, who notes that Nogin has also delivered Commerce as a Service for such major brands as Honeywell, Hurley, Bebe, Lululemon, True Religion, Yeezy and Charming Charlie.

Silipint, which now has more than 500 employees, is growing quickly for several reasons, Fredland said. “Both consumers and the businesses that cater to them are increasingly interested in using drinkware, tableware and other products that are 100 percent sustainable,” he noted. “We also make the world’s only all-silicone, unbreakable pint glass, which is in high demand given the prevalence of outdoor dining and events.” 

To learn more about Nogin’s Intelligent Commerce Platform and how it can help transform your ecommerce business, simply fill out the form below.

NEWS | Justice Results Go Live

Nogin and Justice

Some 90 days after switching its legacy enterprise ecommerce platform to a new Commerce as a Service (CaaS) approach from Nogin, tween online retailer Justice is realizing strong improvements in profitable topline growth.

Justice (a Bluestar Alliance brand) moved its $250 million online store to Tustin-based Nogin to optimize performance, in part by gaining access to the platform’s leading-edge AI, predictive analytics, and R&D.

When measured against Justice’s legacy platform, notable improvements realized since going live with Nogin’s Intelligent Platform in April include:

  • Reduced shipping costs through algorithms focused on free shipping conversion;
  • Strengthened gross margin by leveraging customer behavior and interests to reduce discounting;
  • More efficient paid media spend, allowing Justice to significantly reduce marketing expenses, and  
  • A reduction in fulfillment costs, without sacrificing SLA (service level agreement), resulting in higher customer satisfaction. 

“Justice had built a great online store that was a hit with tweens and parents alike. However, as we looked to exponentially grow this business, we recognized the need to move the brand onto a next-generation platform,” explained Bluestar COO and Co-Founder Ralph Gindi. “Our partnership with Nogin takes us to that level without the requisite R&D investments and leaves us positioned to build Justice.com into what we hope can ultimately become a $500 million enterprise.”

Elaborating on the benefits realized to date from the switch, Gindi added: “By relying on Nogin Intelligent Commerce, experts and services, Justice also gained greater freedom to zero-in on other strategic priorities. We’re continuing to evolve the Justice brand by innovating our assortments, exploring deeper connections with our customers and forging new relationships with global social media influencers.” “Just as Amazon Web Services was revolutionary for on-demand cloud-hosting, the Nogin platform is a game-changer in ecommerce,” said Jan-Christopher Nugent, CEO of Nogin, which has also delivered Commerce as a Service for such major brands as Honeywell, Hurley, Bebe, Lululemon, True Religion, Yeezy and Charming Charlie.

Nogin: When Tech and Merchants Marry

Reposted by the Orange County Business Journal. Article by Kari Hamanaka

When Tustin-based Nogin, a technology company that helps fashion-focused retailers and other businesses grow their e-commerce operations, acquired vintage-inspired e-tailer ModCloth, it represented a seemingly unusual match between high-tech and fashion.

Turns out, the deal, announced earlier this month, makes a whole lot of sense.

“If you think about what we do, primarily, we deliver what we call ‘intelligent commerce’ for many, many brands. And, really, our platform and services drive exponential results. So, when we look at brands we’re going to support, we go through a checklist of different attributes,” said Nogin co-founder and CEO Jan-Christopher Nugent.

Nogin—which until this year was known as Branded Online—helps brands boost their e-commerce game with its tech platform. The company works with some 50 brands and retailers on their e-commerce in varying capacities, including Bebe, Yeezy, True Religion, Hurley, and Charming Charlie.

‘Low-Hanging Fruit’

Nogin management evaluated ModCloth on its brand equity, the executive team, digital traffic and other factors before acquiring the business on undisclosed terms from Go Global Retail out of Los Angeles.

“ModCloth just rated really high for us in terms of low-hanging fruit where we knew we could optimize,” Nugent said.

In other words, the CEO went on to say, the deal made sense because Nogin could focus on the back-end tech complexities—tracking consumer behaviors online and segmenting them in smart ways to bring those consumers to the site and buy—while the ModCloth team could go back to spending time on the creative aspects of steering the e-tailer and international expansion.

ModCloth brings a team of 55 from L.A. to Nogin’s headquarters in the Flight office complex at Tustin Legacy, in addition to some workers remaining at a Pittsburgh call center for the brand.

Nogin’s OC office recently underwent a year-long buildout that transformed it into what Nugent calls the next generation of creative tech space, with parts of the office themed around different fashion districts in a nod to Nogin’s more ambitious plans as a company.

ModCloth, A Quick Study

It’s been an interesting ride for ModCloth.

The born-online brand launched in 2002 in a college dorm room by Susan Gregg Koger and Eric Koger. The high school sweethearts had an interesting proposition with ModCloth’s vintage-inspired looks at affordable price points and sizing that ranged from XXS to 4X. The brand earned a loyal following and grew from there with its first entry into brick-and-mortar in 2016 with what it called FitShops.

In 2017, Walmart Inc. (NYSE: WMT) paid a reported $50 million for ModCloth as part of an e-commerce buying spree that began the year prior with the acquisition of Jet.com. Other purchases included men’s pants brand Bonobos, outdoor retailer Moosejaw and underwear line Bare Necessities.

Two years after Walmart bought ModCloth, it sold the business to Go Global Retail on undisclosed terms. It wasn’t the only sell-off within the digital portfolio for the big-box discounter.

“Walmart wanted to better understand the e-commerce space as they were seeing their competitors Amazon and Alibaba grow at a faster pace,” Go Global Retail founder and Managing Director Jeff Streader told trade publication Retail Dive in a March 2020 interview.

“Jet, Bonobos, ModCloth were really about their efforts to more clearly understand the opportunities at digitally native, mono-channel brands. They supported the business financially and did not want to ‘Walmart-ize’ these companies, but wanted to observe. And when they were done observing, they decided to divest, and their first divestiture was of ModCloth.”

Go Global later went back to more traditional retail with its recent acquisition of the children’s chain of stores Janie and Jack, with more than 115 U.S. locations and an online site, from San Francisco-based Gap Inc.

“ModCloth is an amazing brand poised for growth,” Streader said in a statement on this month’s deal. “We feel very good about the progress at ModCloth since our January 2020 acquisition of the brand from Walmart and are excited to see its momentum continue with Nogin.”

Art and Science

Unlike ModCloth’s former parent companies, Nogin brings a different kind of expertise to the table.

The company’s founders, Nugent and President and Chief Technology Officer Geoffrey Van Haeren, got their start building the technology on which many of the largest e-tailers’ sites live.

They built BuyNow.com, which was then sold to Digital River Inc. They then formed Branded Online to specifically help apparel companies with their e-commerce.

Branded Online debuted on last year’s Business Journal list of the largest advertising agencies at No. 4 with $43.6 million in 2019 sales, up 77% from the prior year on client wins that included Bebe, Sanrio and Brookstone.

Branded Online scaled through the acquisitions of Zther Interactive four years ago and OneStop Commerce two-and-a-half years ago, further bolstering its technology capabilities.  

The company earlier this year rebranded to Nogin, and works with companies in the fashion, consumer products, beauty, health and wellness industries.

“We’ve had a bit of an evolution where we were originally supporting brands as a service provider and then we started to see an opportunity where we would license really strong heritage brands, the online rights, and completely run them ourselves,” Nugent said.

A good example of that is Costa Mesa surf brand Hurley, whose online rights are licensed to Nogin from Hurley parent Bluestar Alliance LLC to completely handle the e-commerce.

Those licensing deals have since led to a natural evolution, Nugent said, in investing and acquiring brands. ModCloth marks its first foray into brand ownership.

“We see, obviously, a significant shift where physical retailers are coming under pressure because of the malls and their stores, but they have these really strong online stores,” Nugent said.

For those that can make the move to digital or where the online can be separated from the physical, Nogin maintains an interest.  

Divide and Conquer

The retail environment after COVID has left the industry with questions around digital and where it’s going.

For the younger shoppers, being online and shopping there is nothing new.

“What COVID really did,” Nugent said, “was it took a demographic that [companies] did not expect to make a material impact to online shopping and increased it by 80%, so you’ve now got an older demographic that really sort of adopted online during COVID. The question will become: Are they going to stay online at that rate or will they go back to stores?”

There’s also just the overarching reality, Nugent said, that companies can no longer direct consumers to where they end up buying product.  

“We’ve leapfrogged 10 years,” he said. “There’s verticals like consumer brands which, for the most part, have been really late to selling online. They’ve been very loyal to their [wholesale] retailers. With COVID, the consumer
expectation was ‘You’ve got to sell me this online.’ So, there’s a mass land grab in the consumer space going on of them realizing they need to catch up online.”

Thus, Nogin becomes even more important to apparel and beauty brands that may have been slow to embrace technology either from the standpoint of solutions provider or a potential buyer.

“Our real key is our secret sauce, which is the technology platform, and the primary reason why we can get them off their antiquated, old, very expensive infrastructure within 35 to 40 days,” Nugent said.

“Whereas, these other investors, they cannot, which means that the online’s going to be quite a liability for them for six-to-nine-to-12 months. So, from that standpoint, we’re uniquely positioned.”

The CEO also guessed the industry may see a hybrid acquisition model emerge more frequently where there’s a separation of the physical retail business from the online via a spinoff, separate sale or licensing deal.

“The real key to all this is merging art and science,” Nugent said. “You can be a great tech nerd or you can be a spectacular merchant. To combine the two is tough.” 

Nogin Ranks as One of Comparably’s ‘Best Companies for Career Growth in 2021’

Nogin Comparably Award Career Growth

Nogin’s diverse teams–400 people focused on bringing Commerce-as-a-Service to brands in fashion, CPG, beauty, health, and wellness–give the company high marks for providing engagement, mentorship, feedback, and opportunities for advancement.

Career site Comparably has named Nogin—which improves Ecommerce for brands with its Intelligent Commerce software, AI-driven marketing and services, and Nogin Nerds–to its 2021 list of the Best Companies for Career Growth.

Comparably is one of the fastest-growing compensation, culture, and career-monitoring sites in the United States. Its 2021 list came from 10 million ratings submitted by employees from 60,000 companies over the 12 months beginning on June 23, 2020. Participants paid no fees or other costs, nor was nomination required.

Questions included:

  • Are you challenged at work?
  • How often do you get valuable feedback on how to improve at work?
  • Do you have a mentor at work?
  • How often do you receive valuable feedback from your manager?
  • Does your current company provide meaningful opportunities for career advancement?

Nogin, which counted as a mid-sized company (defined as those with fewer than 500 employees), now employs 230 knowledge-workers across its operations. That includes everyone from technologists, designers, brand strategists, and AI experts at Nogin’s just-redesigned Tustin campus, and offices in Los Angeles and New York.

Nogin has delivered Commerce as a Service for such major brands as Justice, Honeywell, Hurley, Bebe, Lululemon, True Religion, Yeezy, and Charming Charlie, to name a few. “Ecommerce is expensive and complicated for brands to keep pace online with Big Retail. We need an exceptionally diverse and talented workforce to deliver smarter Commerce and drive exponential results,” noted Jan-Christopher Nugent, CEO of Nogin. “We want those diverse teams to always feel challenged and engaged, so we’re pleased that our culture of teamwork and innovation continues to score such high marks. Our employees want to make a difference and have fun doing it.”

This past May Comparably named Nogin to its annual list of the Best Places to Work in Los Angeles.

Comparably’s latest ranking is available here:

https://www.businessinsider.com/best-small-and-midsize-companies-for-career-growth-2021-7#heres-the-full-list-for-small-and-midsize-companies-26

About Nogin
Nogin delivers Commerce as a Service to leading brands in the fashion, CPG, beauty, health, and wellness industries. The company’s Intelligent Commerce product is a full-stack ecommerce platform that includes R&D, sales optimization, and machine learning, along with artificial intelligence-driven marketing and fulfillment. Known for helping global brands keep pace with big retail and drive predictable profitability, Nogin partners with clients to take the ecommerce operation, team, and data from the ground up—typically in less than 90 days. For more information on the company’s services, visit www.nogin.com.

Press Contacts: At Jaffe Communications (908-789-0700), Bill Parness or Elisa Krantz, 314770@email4pr.com

Nogin Wins Award for Best Places to Work in Los Angeles From Comparably

nogin-comparably-award

Comparably Awards has recognized Nogin, the Intelligent Commerce Company, as one of the Best Places to Work in Los Angeles in 2021. Comparably is one of the fastest-growing compensation, culture, and career-monitoring sites in the United States. Comparably’s awards represent the highest-ranked companies for professional development from employees who anonymously rated their professional advancement and growth opportunities on Comparably.com. 

“Part of the Nogin Nerd Culture is fostering innovation and creating an environment of teamwork that drives the future of ecommerce for brands. It’s not about doing commerce like everyone else. It’s about working together, working smarter, and solving problems that drive results through our products for our customers. We all rise together through working towards common goals and are better for it. Sometimes it’s stressful and hard, often thought-provoking, but that’s what we nerds do for fun.” said Geoffrey Van Haeren, President and Co-Founder.

Nogin was initially founded as Branded Online and recently renamed in March 2021 to reflect its place in the ecommerce market more accurately.  “The market expects us to constantly deliver more intelligent ecommerce that outperforms, so Nogin is a perfect name,” said Jan Nugent, CEO, and Co-Founder. 

About Nogin

Nogin delivers intelligent commerce solutions to leading brands in the fashion, CPG, beauty, health, and wellness industries. Three things drive results:

  1. Superior full-stack ecommerce platform that includes R&D, sales optimization, and machine learning 
  2. Superior ecommerce talent
  3. Artificial Intelligence (AI) driven marketing and fulfillment

Nogin is committed to make ecommerce more Intelligent and help its clients drive exponential results. Nogin believes intelligence is fostered through equal parts ‘IQ’ and ‘EQ.’ We help our employees grow in mind, body, and spirit. We provide a full calendar of education, personal fulfillment, fitness, and fun guided by our employees. We have grown 300% in 5 years, so things are constantly evolving and hopefully for the better. 

Thank you, Comparably, for this distinguished honor.

Interested in joining the Nogin team? Visit https://nogin.com/careers/ to see Nogin’s open positions by department, location, and more.