Nogin Announces Partnership with Fashion Powerhouse, Charming Charlie

March 03, 2021 |
Reading Time: 2 minutes

Nogin, the premier intelligent commerce solution for leading online brands, has partnered with Charming Charlie to reinvigorate its digital platform and drive profitability and revenue in 2021 and beyond. The Houston-based contemporary women’s fashion and accessories powerhouse offers a wide array of fashion, apparel, accessories, and beauty products. It will team up with Nogin to connect with consumers by building upon its digital strategy. A perfect announcement to share during what has been an explosive year for ecommerce, the Nogin and Charming Charlie partnership brings together two of the most recognizable brand names in online commerce.

The Nogin team has a history of being pioneers of the digital landscape, having built the platforms and technology that ran ecommerce for companies like Samsung and Microsoft while at and Digital River. With today’s modern ecommerce landscape, they expanded their platform into fashion and lifestyle brands, which led to the creation of Nogin. Through its success and immediate impact, Nogin acquired legacy leaders, OneStop Commerce and Zther Interactive, the most awarded West Coast design agency and an industry leader in outsourced ecommerce to fashion and apparel brands today.

As the leadership team at Nogin’s vision has grown, their technology and customer insights have immensely accelerated. They have merged into the premier intelligent commerce system and partnered with brand powerhouses such as Honeywell, Hurley, Bebe, Lululemon, True Religion, Yeezy, and countless others. Nogin elevates ecommerce for brands who need superior technology and services to conquer the next frontier of online commerce to help fashion, CPG, beauty, health, and wellness brands.

Nogin’s leadership understands the challenges online commerce giants face in accessing and partnering with a comprehensive growth and online commerce partner.

About Nogin

Nogin, the Intelligent Commerce choice, is driving exponential results as the trusted, intelligent commerce partner of leading brands in fashion, CPG, beauty, health, and wellness industries, including Honeywell, Hurley, Bebe, Justice, Brookstone, Sanrio, Lululemon, True Religion, and many more. We are incredibly proud & excited to show you Nogin – The Intelligent Commerce Platform – that enables leading brands to keep pace with big retail, drive predictable profitability, exponential growth, and go rapidly into the future of commerce.

For more information on our quest to educate leading brands around the world on the smarter ecommerce option, please visit

About Charming Charlie

Charming Charlie is an award-winning women’s contemporary fashion and accessories retailer based in Houston, Texas. Founded in 2004, the award-winning retailer is recognized for leading the retail revolution with unparalleled in-store and online shopping experiences. Thoughtfully-curated collections incorporating classic design elements and trends of the moment combined with signature color schemes that spark creativity and individuality have elevated styles at an accessible price.

For more information, please visit


Jack Scullin, Content Marketing Manager