Brookstone, an Iconic American Brand Known for Innovation, Implements Nogin’s Next-Gen Technology Platform to Streamline Operations, Optimize Inventory, and Drive Revenue
LOS ANGELES – Oct 23, 2019 – Nogin, the world’s premier ecommerce platform that bridges the gap between storefront technology and big retail, today announced an agreement with Bluestar Alliance, LLC, to implement its next-generation technology solutions to enhance the shopping experience on Brookstone.com. The new direct-to-consumer online store for the iconic brand known for its unique selection of innovative products in the travel, wellness, home, and entertainment categories, focuses on personalization and discovery, featuring beautiful imagery and content designed to inspire, entertain and educate the guest. Its mobile-responsive design, intuitive user interface, and underlying analytics platform make it easy for customers to uncover new products, get recommendations, and to purchase from any device.
Brookstone’s legacy omnichannel retail solution was built on an operating system designed for streamlining global ecommerce. With the integration of Nogin’s technology, featuring artificial intelligence (AI) and advanced data analytics capabilities, the Brookstone team can now make more strategic, informed forecasting and inventory purchasing decisions seamlessly within an integrated online framework. As part of the next-gen fulfillment architecture, Nogin integrated Ingram Micro Solutions for access to additional distribution centers across the globe.
“Brookstone is a category leader in innovative product offerings and Nogin is excited to be a part of the brand’s evolution,” said Jan-Christopher Nugent, CEO of Nogin. “The newly designed Brookstone.com positions the brand to scale and promptly deliver rapid growth from its online channels.”
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