Headless Commerce: Part 3— Optimizing E-Commerce Infrastructure

Nogin and Coresight Research’s three-part report series, Headless Commerce, explores the emerging commerce-as-a-service (CaaS) space in the US and the key trends in the market. We leverage findings from an October 2021 Coresight Research survey of e-commerce leaders in the US to identify the key challenges and benefits in building and using e-commerce infrastructure and tools.

In part three this report, our analysis and insights focus on mid-size companies, covering the following topics:

• Challenges in current e-commerce operating models
• The value of external support
• The right combination of internal and external resources
• Desirable features in e-commerce infrastructure

In case you missed it, you can also download the first report in the series, Headless Commerce: Part 1—The Evolving State of E-Commerce Infrastructure.

Headless Commerce: Part 2 – Addressing Profitability Issues for Mid-Size E-Commerce Players

Nogin & Coresight Research Headless Commerce Report - Part 2

Nogin and Coresight Research’s three-part report series, Headless Commerce, explores the emerging commerce-as-a-service (CaaS) space in the US and the key trends in the market. We leverage findings from an October 2021 Coresight Research survey of e-commerce leaders in the US to identify the key challenges and benefits in building and using e-commerce infrastructure and tools.

In this report, our analysis and insights focus on mid-size companies, covering the following topics:

• The levers of profitability in e-commerce
• Why brands and retailers should capitalize on artificial intelligence, machine learning and predictive analytics
• How CaaS can help improve profitability


This free report is sponsored by Nogin, a CaaS full-stack e-commerce platform that includes R&D (research and development), sales optimization, and ML- and AI-driven marketing and fulfillment.

You can download the entire report for free here.

In case you missed it, you can also download the first report in the series, Headless Commerce: Part 1—The Evolving State of E-Commerce Infrastructure.

NEWS | Silipint Shifts Online Store to Nogin Intelligent Commerce

Nogin SiliPint

Fast-growing maker of 100 percent-silicone tableware and other products leverages Nogin’s innovative Commerce-as-a-Service approach to optimize online store performance, add AI and decrease costs.

Silipint, the Bend, Oregon-based maker of silicone drinkware, tableware and other products, has moved its online store to Nogin’s Commerce-as-a-Service (CaaS) platform. The shift will enable the fast-growing CPG brand to deliver best-in-class ecommerce to its clientele, as well as increase sales, profits and conversion rates, and execute R&D upgrades in real-time.

Rick Fredland, Founder and CEO of Silipint, which is known for its unbreakable, safe and eco-friendly products, said the company turned to Nogin after a disappointing trial run with a lower-end SMB ecommerce platform. “In working with Nogin, we’re gaining access to leading-edge AI, predictive analytics and R&D that will give our customers a superior ecommerce experience.”

Under the agreement, Tustin-based Nogin will handle all aspects of Silipint’s ecommerce operations, ramping up the manufacturer’s online performance with its Intelligent Commerce software, AI-driven marketing capabilities and high-touch digital services.

 “Leveraging our cloud services and experts, layered on top of the Intelligent Commerce Platform, allows Silipint to scale with demand generated by a platform that is always learning and optimizing,” said Jan-Christopher Nugent, CEO of Nogin.

From a business standpoint, Nogin’s Intelligent Commerce software, people and process can translate into benefits such as reduced free shipping and fulfillment costs, more efficient media spend, higher conversion rates, stronger gross margin, and more.

“Just as Amazon Web Services was revolutionary for on-demand cloud-hosting, the Nogin platform is a game-changer in ecommerce,” said Nugent, who notes that Nogin has also delivered Commerce as a Service for such major brands as Honeywell, Hurley, Bebe, Lululemon, True Religion, Yeezy and Charming Charlie.

Silipint, which now has more than 500 employees, is growing quickly for several reasons, Fredland said. “Both consumers and the businesses that cater to them are increasingly interested in using drinkware, tableware and other products that are 100 percent sustainable,” he noted. “We also make the world’s only all-silicone, unbreakable pint glass, which is in high demand given the prevalence of outdoor dining and events.” 

To learn more about Nogin’s Intelligent Commerce Platform and how it can help transform your ecommerce business, simply fill out the form below.