Nogin New Client Announcement: Hurley

hurley nogin press

Nogin Set to Deliver Comprehensive Ecommerce and Omnichannel Retail Solutions for Legendary Lifestyle Brand, Hurley

Nation’s Leading Provider of Global Ecommerce Solutions to Apparel, Beauty, and Fashion Brands Positioned to Deliver Enhanced Customer Experience 

LOS ANGELES – Nov. 14, 2019Nogin, a full-spectrum ecommerce partner and leading provider of end-to-end digital commerce solutions, today announced it has signed an agreement with Bluestar Alliance, LLC, to be the ecommerce operator and omnichannel retail solution for its newly acquired brand, Hurley. As part of the relationship, Nogin will re-launch, integrating new tech tools and an optimized logistics plan to ensure a consistent consumer experience across all channels.

“We could not be more excited to help Hurley – a local legend and one of the world’s most innovative brands – expand its reach to new customers across the globe,” said Jan-Christopher Nugent, CEO of Nogin. “Our advanced technology and deep omnichannel experience are ideally suited to help Hurley scale and evolve its brand.”

The Nogin team will soon introduce a new look for Hurley’s direct-to-consumer online store, featuring creative design to increase conversions and enhance the overall experience. Utilizing its advanced technology to optimize product offerings, promotional messaging, and prospective customer targeting, Nogin will create a more cohesive and engaging customer journey from discovery to delivery.

Additionally, Nogin will provide a range of premium services and technologies for  Hurley, including warehouse management, inventory control, order fulfillment, returns management, and call center operations.

Bluestar Alliance and Nogin have a long history of partnering to launch and build highly-successful, enterprise-class apparel brands online.  Nogin is thrilled to help grow the Hurley brand to its fullest potential.

For more information about Nogin, visit

Nogin New Client Announcement: Brookstone


Brookstone, an Iconic American Brand Known for Innovation, Implements Nogin’s Next-Gen Technology Platform to Streamline Operations, Optimize Inventory, and Drive Revenue


LOS ANGELES – Oct 23, 2019 – Nogin, the world’s premier ecommerce platform that bridges the gap between storefront technology and big retail, today announced an agreement with Bluestar Alliance, LLC, to implement its next-generation technology solutions to enhance the shopping experience on The new direct-to-consumer online store for the iconic brand known for its unique selection of innovative products in the travel, wellness, home, and entertainment categories, focuses on personalization and discovery, featuring beautiful imagery and content designed to inspire, entertain and educate the guest. Its mobile-responsive design, intuitive user interface, and underlying analytics platform make it easy for customers to uncover new products, get recommendations, and to purchase from any device.

Brookstone’s legacy omnichannel retail solution was built on an operating system designed for streamlining global ecommerce. With the integration of Nogin’s technology, featuring artificial intelligence (AI) and advanced data analytics capabilities, the Brookstone team can now make more strategic, informed forecasting and inventory purchasing decisions seamlessly within an integrated online framework. As part of the next-gen fulfillment architecture, Nogin integrated Ingram Micro Solutions for access to additional distribution centers across the globe.

“Brookstone is a category leader in innovative product offerings and Nogin is excited to be a part of the brand’s evolution,” said Jan-Christopher Nugent, CEO of Nogin. “The newly designed positions the brand to scale and promptly deliver rapid growth from its online channels.”

For more information about Nogin, please visit