Nogin Names Jay J. Ku EVP & Chief Commerce Officer

Jay Ku Joins Nogin

Marketing and strategy executive to oversee brand management and content at leading Commerce-as-a-Service platform; will direct teams focused on driving exponential growth across 30+ brands

Veteran marketing and strategy executive Jay J. Ku has joined leading Commerce-as-a-Service (CaaS) platform Nogin as EVP and Chief Commerce Officer.

In his new role, Ku will oversee the Tustin-based company’s brand management and creative teams. These include ecommerce specialists, performance marketers, planners, buyers, retention marketers, writers, and designers focused on driving sales across 30-plus brands like Hurley, Kenneth Cole, bebe, FRYE, ModCloth, Justice, and Honeywell. He reports to Nogin President Geoffrey Van Haeren.

“Using Nogin’s proprietary Intelligent Commerce platform, Jay’s teams deploy store optimizations and targeted marketing tactics designed to boost sales and profitability through smarter promotions, sophisticated audience segmentation, and maximized conversion rates,” said Van Haeren. “The brand team sits at the center of the wheel — coordinating all efforts between brand management and creative, as well our product, engineering, fulfillment, customer service teams, and the client. Jay is uniquely qualified to direct those efforts, which are all focused on driving exponential growth for the brands on the Nogin platform.”

Ku brings over 15 years of experience in marketing, strategy, partnerships, and business development at Los Angeles-based companies. Most recently, he spent five years as SVP, Marketing & Strategy and Society6//Leaf Group. In that capacity, he directed all brand and performance marketing efforts for the company’s Society 6 artist-driven home décor brand, which generated over $150 million in annual revenue.

Prior to that, from 2014 to 2017, Ku was SVP, Marketing & Strategy, at Participant Media, where he led strategy and campaign development at TAG, the company’s social impact agency. During that time, he worked with everything from start-ups to Fortune 50 brands to drive consumer awareness, engagement and action around important social issues.

Previously, from 2007 to 2014, Ku was Head of Partnerships and Marketing at GOOD.Is//GOOD Corps//Upworthy. In that role, he oversaw all marketing to drive revenue for GOOD Magazine, GOOD.Is, and GOOD/Corps. He began his career in 2006 as Manager, Business Development and Content Marketing at Helio, LLC, a former, mobile virtual network operator on the Sprint network. The Los Angeles resident holds a Bachelor of Arts degree in Government from Harvard University. Ku also had a five-year career as a professional cyclist, racing for the TIAA-CREF team as well as the US National Team, He’s also a Board Member of the National Parks Conservancy.

NEWS | Kenneth Cole Re-Platforms to Nogin Intelligent Commerce

Kenneth Cole Joins Nogin

Iconic global brand leverages Nogin’s innovative Commerce-as-a-Service technology platform to optimize online store performance, add AI and decrease costs. Move reflects Nogin’s strong track record with brands in fashion, CPG, beauty, health and wellness.

Kenneth Cole has moved its online store to Nogin’s Commerce-as-a-Service (CaaS) platform, enabling the iconic brand to deliver best-in-class ecommerce to its valued customers, as well as increase sales, profits and conversion rates, and execute R&D upgrades in real-time.

“Like so many other brands, Kenneth Cole was caught between extremely expensive and inflexible legacy enterprise software on the one hand, and inadequate, lower-end SMB platforms on the other,” said Jan-Christopher Nugent, CEO of Tustin-based Nogin. “Intelligent Commerce provides a long-term delivery model that will help Kenneth Cole profitably keep pace with Big Retail.”

The global brand is leveraging Nogin’s cloud services and experts layered on top of the Intelligent Commerce Platform, allowing Kenneth Cole to scale with demand generated by a platform that is always learning and optimizing. 

From a business standpoint, Nogin’s Intelligent Commerce software, people and process can translate into benefits such as reduced free shipping and fulfillment costs, more efficient media spend,  higher conversion rates, stronger gross margin, and more.

“Just as Amazon Web Services was revolutionary for on-demand cloud-hosting, the Nogin platform is a game-changer in ecommerce,” said  Nugent, who notes that Nogin has also delivered Commerce as a Service for such major brands as Honeywell, Hurley, Bebe, Lululemon, True Religion, Yeezy and Charming Charlie.

NEWS | Silipint Shifts Online Store to Nogin Intelligent Commerce

Nogin SiliPint

Fast-growing maker of 100 percent-silicone tableware and other products leverages Nogin’s innovative Commerce-as-a-Service approach to optimize online store performance, add AI and decrease costs.

Silipint, the Bend, Oregon-based maker of silicone drinkware, tableware and other products, has moved its online store to Nogin’s Commerce-as-a-Service (CaaS) platform. The shift will enable the fast-growing CPG brand to deliver best-in-class ecommerce to its clientele, as well as increase sales, profits and conversion rates, and execute R&D upgrades in real-time.

Rick Fredland, Founder and CEO of Silipint, which is known for its unbreakable, safe and eco-friendly products, said the company turned to Nogin after a disappointing trial run with a lower-end SMB ecommerce platform. “In working with Nogin, we’re gaining access to leading-edge AI, predictive analytics and R&D that will give our customers a superior ecommerce experience.”

Under the agreement, Tustin-based Nogin will handle all aspects of Silipint’s ecommerce operations, ramping up the manufacturer’s online performance with its Intelligent Commerce software, AI-driven marketing capabilities and high-touch digital services.

 “Leveraging our cloud services and experts, layered on top of the Intelligent Commerce Platform, allows Silipint to scale with demand generated by a platform that is always learning and optimizing,” said Jan-Christopher Nugent, CEO of Nogin.

From a business standpoint, Nogin’s Intelligent Commerce software, people and process can translate into benefits such as reduced free shipping and fulfillment costs, more efficient media spend, higher conversion rates, stronger gross margin, and more.

“Just as Amazon Web Services was revolutionary for on-demand cloud-hosting, the Nogin platform is a game-changer in ecommerce,” said Nugent, who notes that Nogin has also delivered Commerce as a Service for such major brands as Honeywell, Hurley, Bebe, Lululemon, True Religion, Yeezy and Charming Charlie.

Silipint, which now has more than 500 employees, is growing quickly for several reasons, Fredland said. “Both consumers and the businesses that cater to them are increasingly interested in using drinkware, tableware and other products that are 100 percent sustainable,” he noted. “We also make the world’s only all-silicone, unbreakable pint glass, which is in high demand given the prevalence of outdoor dining and events.” 

To learn more about Nogin’s Intelligent Commerce Platform and how it can help transform your ecommerce business, simply fill out the form below.

NEWS | Justice Results Go Live

Nogin and Justice

Some 90 days after switching its legacy enterprise ecommerce platform to a new Commerce as a Service (CaaS) approach from Nogin, tween online retailer Justice is realizing strong improvements in profitable topline growth.

Justice (a Bluestar Alliance brand) moved its $250 million online store to Tustin-based Nogin to optimize performance, in part by gaining access to the platform’s leading-edge AI, predictive analytics, and R&D.

When measured against Justice’s legacy platform, notable improvements realized since going live with Nogin’s Intelligent Platform in April include:

  • Reduced shipping costs through algorithms focused on free shipping conversion;
  • Strengthened gross margin by leveraging customer behavior and interests to reduce discounting;
  • More efficient paid media spend, allowing Justice to significantly reduce marketing expenses, and  
  • A reduction in fulfillment costs, without sacrificing SLA (service level agreement), resulting in higher customer satisfaction. 

“Justice had built a great online store that was a hit with tweens and parents alike. However, as we looked to exponentially grow this business, we recognized the need to move the brand onto a next-generation platform,” explained Bluestar COO and Co-Founder Ralph Gindi. “Our partnership with Nogin takes us to that level without the requisite R&D investments and leaves us positioned to build Justice.com into what we hope can ultimately become a $500 million enterprise.”

Elaborating on the benefits realized to date from the switch, Gindi added: “By relying on Nogin Intelligent Commerce, experts and services, Justice also gained greater freedom to zero-in on other strategic priorities. We’re continuing to evolve the Justice brand by innovating our assortments, exploring deeper connections with our customers and forging new relationships with global social media influencers.” “Just as Amazon Web Services was revolutionary for on-demand cloud-hosting, the Nogin platform is a game-changer in ecommerce,” said Jan-Christopher Nugent, CEO of Nogin, which has also delivered Commerce as a Service for such major brands as Honeywell, Hurley, Bebe, Lululemon, True Religion, Yeezy and Charming Charlie.