NEWS | Justice Results Go Live

Nogin and Justice

Some 90 days after switching its legacy enterprise ecommerce platform to a new Commerce as a Service (CaaS) approach from Nogin, tween online retailer Justice is realizing strong improvements in profitable topline growth.

Justice (a Bluestar Alliance brand) moved its $250 million online store to Tustin-based Nogin to optimize performance, in part by gaining access to the platform’s leading-edge AI, predictive analytics, and R&D.

When measured against Justice’s legacy platform, notable improvements realized since going live with Nogin’s Intelligent Platform in April include:

  • Reduced shipping costs through algorithms focused on free shipping conversion;
  • Strengthened gross margin by leveraging customer behavior and interests to reduce discounting;
  • More efficient paid media spend, allowing Justice to significantly reduce marketing expenses, and  
  • A reduction in fulfillment costs, without sacrificing SLA (service level agreement), resulting in higher customer satisfaction. 

“Justice had built a great online store that was a hit with tweens and parents alike. However, as we looked to exponentially grow this business, we recognized the need to move the brand onto a next-generation platform,” explained Bluestar COO and Co-Founder Ralph Gindi. “Our partnership with Nogin takes us to that level without the requisite R&D investments and leaves us positioned to build into what we hope can ultimately become a $500 million enterprise.”

Elaborating on the benefits realized to date from the switch, Gindi added: “By relying on Nogin Intelligent Commerce, experts and services, Justice also gained greater freedom to zero-in on other strategic priorities. We’re continuing to evolve the Justice brand by innovating our assortments, exploring deeper connections with our customers and forging new relationships with global social media influencers.” “Just as Amazon Web Services was revolutionary for on-demand cloud-hosting, the Nogin platform is a game-changer in ecommerce,” said Jan-Christopher Nugent, CEO of Nogin, which has also delivered Commerce as a Service for such major brands as Honeywell, Hurley, Bebe, Lululemon, True Religion, Yeezy and Charming Charlie.

Alloy Apparel and Nogin Transform Digital Commerce, Leverage Cross-Channel Data Analytics to Double Mobile Conversions and Boost Online Sales by 70 Percent

alloy press annoucement

Media Contact:
Jack Scullin
(949) 864-8136

Sophisticated Fashion Brand Implements Next-Gen Technology Platform and Premium Ecommerce Services to Streamline Operations, Optimize Inventory, and Drive Revenue

LOS ANGELES  – Nogin, a full-spectrum ecommerce partner and leading provider of customized, end-to-end digital commerce solutions for retail brands, today announced its partnership with Alloy Apparel to reinvigorate the fashion brand’s direct-to-consumer digital commerce strategy. Underpinned by Nogin’s data-driven technology platform, and featuring a sophisticated new look at, the retailer’s revamped online channel delivers marked reductions in operating costs and a 70 percent increase in year-over-year revenue, with a 30 percent increase in margins.

The refreshed digital storefront features an intuitive, mobile-friendly design with responsive elements that make it easy for consumers on virtually any connected device to navigate the site and purchase the styles they love.

“Modern consumers expect to have the ability to engage with and purchase from their favorite brands whenever and however they want,” said Jan Nugent, CEO of Nogin. “Increasingly arduous customer demands and a rapidly evolving retail landscape make it very difficult for traditional brands to stay afloat and prosper.”

Nugent continued, “to compete in the modern era of retail; companies must adopt sophisticated technology solutions that enable them to quickly adapt to changing demands and optimize the resources at hand.”

Alloy Apparel’s modern commerce platform integrates Nogin’s sophisticated cross-channel data analytics, providing a holistic customer view and enabling the brand to consistently deliver positive and personalized customer experiences. This level of insight not only improves overall customer acquisition and retention numbers but also allows the alloy Apparel team to make strategic, informed forecasting and inventory purchasing decisions.

In addition to providing the technology platform powering Alloy Apparel’s digital commerce, Nogin manages the label’s print catalog campaigns; creative and marketing initiatives; as well as development, logistics, and fulfillment operations.

For more information about Nogin, visit, and experience Alloy Apparel at

Nogin bebe New Store Launch

bebe press announcement

Media Contact:
Jack Scullin
(949) 864-8136

bebe® Debuts New Online Store and Loyalty Program, Powered by Nogin’s Transformative Ecommerce Platform and Premium Service Offerings

Intelligent Design, Paired with Real-Time Analytics and Streamlined Operations, Drive Revenue Opportunities for Iconic Retailer

LOS ANGELES – Jan. 15, 2019 –  Nogin, a full-spectrum ecommerce partner and leading provider of customized, end-to-end digital commerce solutions, and bebe® today unveiled the new online store and enhanced loyalty program. The revamped direct-to-consumer destination and its underlying technology enable a frictionless and personalized shopping experience that addresses the complex needs and expectations of today’s diverse, cosmopolitan consumer.

“Cultivating a successful consumer lifestyle brand in the modern era requires not only astute vision and compelling product, but also personalized and connected shopping experiences, anchored by sophisticated technology,” said Jan Nugent, CEO of Nogin. “With its intuitive design and newly implemented, data-driven framework, bebe® is well-positioned to scale quickly and deliver exponential growth in the online channel.”

The rollout of bebe’s® new online shopping experience is the latest move in its evolving ecommerce strategy, focused on streamlining business operations and driving direct-to-consumer sales. In addition to providing the technology backbone and design for the retailer’s store, Nogin is providing full-service support including creative and marketing as well as development, logistics, and fulfillment.

“The experienced team at Nogin, combined with their established relationships at every point of the procure-to-stock process, enable us to innovate fast and meet customers wherever they are,” said Joey Gabbay, CEO of Bluestar Alliance LLC and manager of BB Brand Holdings LLC. “In fewer than 60 days we were able to complete the custom integration with our legacy systems and launch the newly developed online shopping destination, featuring a completely transformed customer experience.”

The revamped focuses on personalization and discovery, featuring beautiful imagery and content designed to inspire, entertain and educate the guest. Its mobile-responsive design, intuitive user interface, and underlying analytics platform make it easy for customers to uncover new products, get recommendations, and access deals based on their interests and then to purchase from any device. As part of the new experience, the specialty retailer updated its loyalty program, clubbebe, designed to enhance the brand’s relationship with existing customers, while giving new shoppers more reasons to engage.

Coming soon, the online store will roll out additional product categories and accessibility in multiple languages, building on bebe’s® unique strength in its commitment to serving its diverse and inclusive customer base.

For more information about Nogin, visit, and experience the fresh, new face of bebe® at

About Nogin
Founded in 2010, Nogin is a full-spectrum ecommerce partner and leading provider of customized, end-to-end digital commerce solutions for retail brands. Underpinned by first-in-class technology, the company’s mission is to help brands navigate the complex online environment to attract, retain and increase customer leads effectively. Nogin’s suite of services includes website development, performance marketing, business intelligence, merchandising and planning, brand-focused design, retail imaging and video, full-scale warehousing and fulfillment, and world-class customer care. For more information, visit

About Bluestar Alliance LLC
Founded by Joseph Gabbay and Ralph Gindi in 2006, Bluestar owns, manages, and markets a portfolio of consumer brands that span across many tiers of distribution from luxury to mass market. This portfolio consists of major department store retail brands including Tahari, Bebe, Kensie, Catherine Malandrino, Nanette Lepore, Joan Vass, Michael Bastian, English Laundry, Limited Too, and Brookstone.

The firm’s investment mandate is to identify and purchase consumer brand companies where it can leverage brand equity and expand its current categories to a broader consumer base. To facilitate the overall strategy Bluestar relies on its branding/marketing knowledge, extensive retail management relationships, strategic partnerships, and brand licensing manufacturing entities.

Bluestar Alliance’s current international and domestic partners offer the opportunity to take a niche brand to a visible worldwide lifestyle brand. Since its inception, the company has acquired select brands with retail sales expected to exceed $3.0 billion in 2019. Bluestar Alliance manages a current portfolio of over 300 licensees and a growing branded retail platform of over 800 stores worldwide throughout North America, Europe, Australia, South America, Asia, the Middle East, and India.