Making eCommerce Smarter

Jan Nugent

Nogin awarded the CIO Review’s “Most Promising eCommerce Technology Solutions Providers of 2021”

This article originally appeared in CIO Review and is reproduced here with permission.

“From a technology perspective, there is a great divide in e-commerce,” highlights Jan-Christopher Nugent, co-founder and CEO of Nogin, an Intelligent Commerce Company that is helping brands improve their performance by providing a new approach to e-commerce software and a host of outsourced services. On one end of the spectrum, there is legacy enterprise e-commerce software that is robust, scalable, and has massive capabilities but is inflexible, slow and expensive to deploy, and very rigid to optimize.

On the other end, there are nimble SMB e-commerce storefront solutions that leverage apps to be effective for simpler stores but have fundamental architectural issues that make them unsuitable for enterprises. “For brands and retailers, providing an exceptional experience to the consumer is a must. However, keeping pace and maintaining reasonable profit margins has been a challenge for the market. Nogin solves that with our unique Commerce as a Service approach to the market,” avers Nugent. The Tustin, CA-based company offers a cloud-based, full-stack, e-commerce platform that includes R&D, sales optimization, and machine learning, so stores drive exponential results. For those who need more, Nogin also provides artificial intelligence-driven marketing, fulfillment, and expert support to help global brands keep pace with big retail giants and drive predictable profitability.

The Nogin Intelligent Suite features superior catalog and full-stack capabilities, a market-leading algorithm, and AI advancements at its core. Nogin blends enterprise-class technology with the flexibility and nimbleness of a commercial solution on the front-end to deliver customers the high-performing, seamless online experience they demand while liberating margins and driving growth. The Nogin Data Scientists, along with AI, process millions of interactions, analyze activity across a brand’s entire operation, and have the potential to act in real-time to help businesses unlock growth, cut costs and identify the source of lost revenues.

“Today brands and retailers are on an island once they replatform, and it’s not really working. With Nogin’s cloud technology and services approach, all boats rise with the tide. We are driving the tech to grow sales, cut shipping, returns, fulfillment costs, and push those capabilities out to all clients,” adds Nugent. Nogin’s high-performing, multi-tenant, and multi-community Intelligent Core feature flexible architecture designed to efficiently manage e-commerce operations, complex catalogs, and sophisticated order management systems to power a business’ day-to-day operations.

Additionally, Nogin’s Commerce as a Service cloud approach constantly invests in R&D, thereby eliminating the need for clients to ever replatform. Nogin’s proprietary software continuously updates with new features for advancement and better results. Imagine getting an update that increases your conversion rate by 20% overnight. With Nogin, it is a reality. Brands and retailers that partner will Nogin can drive consistent and predictable profitability because the platform provides access to all the resources a brand needs. The solution unlocks benchmarks, best practices, and behavioral data with no hidden or extra cost while combining customer, industry, and market intelligence, all wrapped in one platform that gets smarter after every conversion.

Over the last seven years, Nogin has helped notable brands, including Honeywell, Hurley, Bebe, Justice, ModCloth, Lululemon, and True Religion, not only meet their goals but exceed expectations in all facets of their e-commerce business operations. For example, a Fortune 500 client needed to launch eight stores globally with multi-currency, multilingual, and omnichannel capabilities. Working with a traditional enterprise provider would have cost them approximately $20 million and taken over two years to roll out globally. Instead, by plugging into Nogin’s intelligent e-commerce platform, they developed multiple region and language-specific catalogs, with 11 different unique payment methods—all managed from a single catalog.

“The brands went live globally in 90 days on Intelligent Commerce across the entire online demand chain for 5% of standard fees and with the help of Nogin’s experts do over $100MM online. We are now helping them roll out additional divisions”, says Nugent. In the last five years alone, Nogin has grown 1100% profitability. The company will continue to drive Commerce as a Service for brands and retailers to drive exponential results over DIY and Legacy Commerce. “Our goal is to continue to advance our Intelligent Commerce Platform and spin-off apps of high touch technology to drive exponential results for the SMB market as well,” concludes Nugent.

Is Your ESP Going Extinct?

Is Your ESP Going Extinct?

In June, Oracle announced it will stop selling & supporting their Bronto email marketing platform (aka ESP) in May 2022.  This caused 1,000s of mid-market and enterprise organizations that rely on email marketing, a key part of their ecommerce digital marketing strategy, to take a hard look at streamlining the complexity of all of the tools and providers that power their ecommerce operations.  For those looking to make smart decisions, now is the perfect time to optimize conversion rates with better customer experiences and eliminate the complexity and guesswork of running and growing their ecommerce business.

If you are an ESP Platform onboarding a new and former Bronto customer or you happen to be that former Bronto customer looking for new, innovative and better ways to manage and operate your direct-to-consumer ecommerce presence, you might want to consider a solution that is perfectly positioned to help improve the profitability and operations of your ecommerce business. Everything you need to run an ecommerce business from the ground up, all under one roof. That solution is called Nogin. The right choice for your growing ecommerce business.

Why exactly? Nogin isn’t an ESP provider. While that is true, we are much more all-inclusive than an ESP solution. Nogin changed the ecommerce world with its comprehensive approach to operating commerce as a service that can include your ESP services and much, much more. Think of it as a cloud-based ecommerce platform full of incredible industry-leading technology and services that include infrastructure, strategy, implementation, digital marketing, support, maintenance, performance optimizations, and other solutions that ensure the success of your ecommerce business. Nogin is optimized to deliver significant cost savings and increased sales performance – all from a single point of contact.  We implement intelligent services that deliver exponential results that DIY ecommerce providers, like Shopify, can’t touch and that large scale enterprise solutions, like Magento or Demandware, take years to provide. It’s what we call Intelligent Commerce, and it delivers exponential results for our growing roster of customers.

Joining the Nogin platform allows our customers access to similar capabilities of big enterprise solutions without losing your independence. We help liberate your brand and take on the headaches of ecommerce by providing comprehensive support to elevate every aspect of your business.  Website maintenance, servers, logistics, marketing, and much more. It can not only drain your company of resources, but it can also simultaneously cost you profitability. 

Joining Nogin allows our customers the ability to utilize our suite of managed services. Our clients never have to worry about re-platforming again to adjust to the latest shifts in ecommerce. They also leverage our R&D power, expertise, merchant services, fulfillment, creative, and performance marketing services which deliver similar capabilities of big retail, so you can finally compete like a big retailer. That means you won’t overspend on shipping and fulfillment, offer unneeded discounts, waste money on inefficient marketing. Best of all, we constantly test new strategies with our customers to learn what works and what doesn’t. 

That means your brand will use winning strategies and lose the approaches that don’t. We handle all technical aspects to free you to focus on growing your brand, innovating on new products and engaging with your customers. And that is a new perspective that makes a lot of sense, especially for your bottom line. Get in touch with us below to learn more about our exclusive system that uses intelligent commerce to drive exponential growth.