Case Study

Alloy Apparel

Alloy Apparel ecommerce client

Alloy Apparel, a boutique fashion brand for tall women, outgrew their SMB platform. They needed enterprise capabilities to deliver superior online shopping experiences using smart merchandising tactics and better marketing retention strategies to drive customer loyalty.


  • 37% increase in traffic YTD 2022 (YoY)* due to Nogin’s retention tactics and technology which brought customers back more often to drive repeat purchases and LTV.
  • 23% increase in AOV / 35% in the case of GMV YTF (YoY)* due to Nogin’s smart merchandising, which led to doubling unique product types in the cart.

*As of 9/15/22