Nogin helps improve product listings for brands through a combination of advanced technology, data-driven insights, and expert strategies. Here’s how Nogin achieves this:
Data-Driven Insights: Nogin gathers daily insights from managing over 40 brands, providing a wealth of data on consumer behavior, market trends, and industry best practices. This data is used to inform product listing improvements.
Optimized Product Presentation: Nogin employs algorithmic merchandising to optimize how products are presented on the ecommerce platform. This ensures that products are showcased effectively to maximize their appeal to potential customers.
Enhanced Product Descriptions: Nogin works on refining product descriptions, making them more informative and persuasive. Clear and compelling product descriptions are crucial for converting visitors into buyers.
Visual Content: Nogin may recommend or assist in the creation of high-quality visual content, including images and videos, to better showcase products. Visuals play a vital role in attracting and engaging online shoppers.
SEO and Keywords: Nogin helps managed brands improve their product listings’ SEO. This involves optimizing product titles, descriptions, and metadata with relevant keywords to increase visibility on search engines and within the ecommerce platform’s search results.
Pricing and Inventory Management: Nogin offers guidance on pricing strategies and inventory management to ensure that products are competitively priced and readily available. This helps prevent issues like out-of-stock items or overpricing.
User Experience (UX) Enhancement: Nogin focuses on optimizing the overall user experience of the product listings. This includes improving navigation, product filters, and the overall layout to make it easier for customers to find and explore products.
A/B Testing: Nogin conducts A/B testing to assess the impact of different product listing elements and strategies. This data-driven approach helps determine which changes are most effective in driving conversions.
Mobile Optimization: Recognizing the importance of mobile shopping, Nogin ensures that product listings are optimized for mobile devices, providing a seamless shopping experience for customers on smartphones and tablets.