Case Study


Reconext Amplifies Sales and Reduces Support Costs with Nogin’s Consumer-Grade B2B Order Management System



Reconext, a leader in the consumer and commercial electronics industry, specializes in remanufacturing and restoring electronics, serving global Original Equipment Manufacturers (OEMs) like HP, Lenovo, and Apple. With a strong global presence and a commitment to extending the lifespan of returned equipment, Reconext employs innovative techniques to restore devices to like-new condition, contributing significantly to the circular economy and ensuring data security and transparency throughout their IT Asset Disposition (ITAD) process.

The Challenge:

Reconext aimed to expand its distributor universe and enhance the customer experience by building a dynamic business-to-business (B2B) marketplace. The challenge involved automating numerous transactional activities and providing both current and new customers with an enhanced, tailored experience, thereby increasing the total demand for the goods it restores or re-markets.

The Nogin Solution:

Nogin, a pioneer in Commerce-as-a-Service (CaaS), partnered with Reconext to build a dynamic B2B marketplace, deploying a consumer-grade B2B Order Management System (OMS) that automated various transactional activities and provided an enhanced experience to customers. This platform enabled Reconext to offer tailored experiences to both US and international audiences, thereby increasing the total demand for the goods it restores or re-markets.

Key Implementations:

  • Dynamic B2B Marketplace: Built a dynamic B2B marketplace to automate numerous transactional activities and provide an enhanced experience to both current and new customers.
  • Tailored Experiences: Enabled Reconext to offer personalized experiences to both US and international audiences, building customer loyalty and retention.
  • Enhanced Data Analytics: Utilized enhanced data analytics across Reconext’s D2C business, allowing them to make informed decisions regarding inventory management, pricing, and promotions.

Client Testimonial:

“At Reconext, we continue to look for ways to innovate and add value to our OEM and distributor partners. Leveraging Nogin’s technology and services offers us an opportunity to do just that, and to utilize enhanced data analytics to power several decisions across our business. Our team at Reconext is confident that this partnership with Nogin will help us take customer intimacy even further than before,” said Reconext CEO Dan Perez.


Reconext’s partnership with Nogin demonstrates the transformative power of Nogin’s Intelligent Commerce technology in automating transactional activities, providing tailored experiences to diverse audiences, and enhancing the customer experience. The implementation of a dynamic B2B marketplace not only enables Reconext to expand its distributor universe but also provides the flexibility to offer tailored experiences to various audiences, thereby increasing the total demand for its restored or re-marketed goods.

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