Chaim Sash

Vice President of Product & UX
Chaim Sash is an experienced leader in product and design, boasting nearly two decades of expertise in the e-commerce industry. Known for his ability to merge data with intuition, Mr. Sash excels in leading creative teams with strategies that are both evidence-based and process-oriented.
 
Prior to his current position, Mr. Sash served as the Senior Director of Product at Rugs USA. In this role, he spearheaded product management, design, and roadmapping. He built the Product Team from scratch and transformed Rugs USA into a market leader in site experience, culminating in its acquisition by Francisco Partners.
 
Mr. Sash’s professional journey includes significant roles such as UX Designer at AJ Madison, a major appliance retailer, and at B&H Photo, one of the largest privately-owned consumer electronics companies. His additional background in social media marketing, full-stack development, and videography has been pivotal in understanding the complete product lifecycle.
 
Mr. Sash holds dual Bachelor’s degrees in Psychology and Writing from Brooklyn College.