Munan Xue brings a data-centric approach to digital and direct response marketing at NOGIN, focusing on growing client brands profitably through driving incrementality and variable contribution. His strategies are informed by deep analytics, enabling precise targeting and effective customer acquisition.
Prior to joining NOGIN, Mr. Xue served as the Vice President of Revenue at NOBULL since May 2022, where he was instrumental in propelling the company’s revenue growth through strategic marketing initiatives. His tenure at RugsUSA as the Head of Customer Acquisition and Retention from January 2018 to April 2022 marked a period of significant growth for the company, driven by his effective customer engagement and retention strategies.
In his earlier roles, Mr. Xue demonstrated his exceptional ability to merge creativity with analytics as the Director of Marketing Sciences at POSSIBLE and as the Director of Strategy & Analytics at Team One. His approach consistently involved developing full-funnel marketing strategies that were meticulously tailored to align with client objectives and customer profiles.
Mr. Xue holds a Bachelor of Science in Electrical Engineering from the University of Illinois Urbana-Champaign.