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WBR REPORT

Future-Proofing Direct-to-Consumer E-commerce

How Consumer Brands Are Using Technology to Create Next-Generation E-commerce Environments

We partnered with the WBR Insights research team to explore the current state of brand manufacturers’ D2C efforts as they relate to their enterprise e-commerce platforms. We surveyed 100 respondents from across the U.S. and Canada to generate the results featured in this report.
All the respondents represent consumer product brands that have existing e-commerce channels or are planning to develop one. Most of the respondents (52%) represent companies that generate at least $50 million in annual e-commerce revenue.

In this report, you’ll discover:

  • How multi-million dollar D2C e-commerce brand leaders rate their current technology stacks
  • What challenges they face with their current tools, and which capabilities they’d like to see in the future
  • What enterprise e-commerce solutions are essential to future-proof their businesses in 2023
Ecommerce WBR research report

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