Future-Proofing Direct-to-Consumer Ecommerce

How Consumer Brands Are Using Technology to Create Next-Generation Ecommerce Environments

We partnered with the WBR Insights research team to explore the current state of brand manufacturers’ D2C efforts as they relate to their enterprise ecommerce platforms. We surveyed 100 respondents from across the U.S. and Canada to generate the results featured in this report.

All the respondents represent consumer product brands that have existing ecommerce channels or are planning to develop one. Most of the respondents (52%) represent companies that generate at least $50 million in annual ecommerce revenue.

In this report, you’ll discover:

• How multi-million dollar D2C ecommerce brand leaders rate their current technology stacks
• What challenges they face with their current tools, and which capabilities they’d like to see in the future
• What enterprise ecommerce solutions are essential to future-proof their businesses in 2023