So, what is commerce-as-a-service? It’s a full-stack ecommerce technology package available as a service for rapid deployment and continuous optimization. Put simply, commerce-as-a-service is a powerful, all-in-one ecommerce platform designed specifically to help brands achieve the same level of selling power as their major enterprise competitors. Leave it to the big guys to build and maintain their own software solutions. Commerce-as-a-service lets you focus on what matters most: your customers.
Commerce-as-a-service isn’t a slick new name for the same old software solutions. It’s a legit new way to tackle complicated ecommerce challenges that no other single platform can touch. By drilling down into the realities of ecommerce — the business needs, customer demands, and efficiency challenges — then developing an all-in-one enterprise platform to specifically address these needs, commerce-as-a-service delivers a pre-integrated enterprise ecommerce solution that lets you go toe-to-toe with your biggest competitors.
With commerce-as-a-service, you’re free to shift your marketing team’s focus to, well, marketing. CaaS platforms include robust social, SEO/SEM, affiliate marketing, creative content tools, email marketing solutions, and more. Or, you can keep using the platforms you already have in place and pull everything onto your CaaS solution. Pre-integration means you don’t have to worry about how everything works together. They just work. Commerce-as-a-service solutions deliver more bang for your marketing buck through the entire funnel.